Product marketing expertise when you need it
Ongoing engagement on various projects beginning in June 2023. In addition to content creation, I performed extensive project management to cover a six-month maternity leave on the team.
Below are six of the over fifty assets I've had the pleasure of collaborating with the Amplitude team to complete.
Net-new playbook. Writing required extensive internal and external SME interviews, new worksheets, promo copy, and blogs.
Net-new ebook. The scope included extensive SME interviews, an interactive web assessment, promo copy, and blogs.
Net-new competitive asset. It required deep competitive research and also included promo copy.
Complete overhaul and refresh of a 2021 playbook. The scope also included the creation of a new "how-to" guide, extensive SME interviews, promo copy, blogs, and video scripts.
Net-new guide to provide a practical, interactive element to accompany North Star Playbook.
Net-new guide. It required extensive internal and external SME interviews, promo copy, and blogs.
Regular engagement to complete various projects from October 2023 through November 2024.
In addition to writing content, I collaborated with the team to create a blog and social editorial calendar, a new platform messaging framework, integrated campaign planning and messaging, and web copy refresh while covering a three-month maternity leave on the team.
Below are a variety of ebooks, case studies, and blogs I collaborated with the Sharpen marketing team on during that time.
Blog written for the former CEO to announce new company branding and website.
I wrote the content for three assets bundled into the Agent Success Playbook. The scope also included blogs and campaign promo copy.
The three assets include:
1. The Benefits of Prioritizing the Agent Experience
2. 13 Reasons Why Contact Center Agent Success Matters to Your CX
3. Guide: How-to Guide to Agent Coaching Conversations
I conducted client case study interviews to uncover business outcomes and wrote the case study. This is one of two case studies written on behalf of the Sharpen team. Read the other case study.
I wrote a variety of net-new SEO blogs from July to September 2024 (at which point NICE acquired Playvox and vendor engagements were put on hold).
Those blogs were unfortunately removed when the NICE and Playvox sites merged, however, the topics included:
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Multichannel vs Omnichannel Support: Mastering the Transition
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Creating a Personalized Customer Journey with AI
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Maximizing Efficiency with AI in the Contact Center
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AI Myths in Quality Management Debunked
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Innovative Practices for Agent Retention
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Creating a Schedule That Supports Agent Well-being
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Introduction to Workforce Management Forecasting: A Beginner's Guide